Instructor's resource manual with transparency masters and video guide, Consumer behavior, third edition, Michael R. Solomon
What techniques did the marketer use to project these images? Is the self- concept ... Honda Accord. The student should administer the scales to 5 people who drive the selected car. Do the images appear to be compatible? 3. Ask a student toanbsp;...
| Title | : | Instructor's resource manual with transparency masters and video guide, Consumer behavior, third edition, Michael R. Solomon |
| Author | : | Shaw, Richard D. Shaw, Michael R. Solomon |
| Publisher | : | - 1995-12-08 |
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