Marketing by the Numbers
With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. qMarketing by the Numbersq shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Providing case studies, techniques, and checklists, the book pays special attention to the new generation of Web tools.Cable reality shows such as American Idol, Top Chef, and Project Runway popularized the text-as- you-watch call to action, ... A 2009 study by Microsoft Advertising for Alltel, a wireless phone service company, looked at all digital touch pointsanbsp;...
| Title | : | Marketing by the Numbers |
| Author | : | Leland Harden, Bob Heyman |
| Publisher | : | AMACOM Div American Mgmt Assn - 2010-11-17 |
You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.
Once you have finished the sign-up process, you will be redirected to your download Book page.
How it works:- 1. Register a free 1 month Trial Account.
- 2. Download as many books as you like (Personal use)
- 3. Cancel the membership at any time if not satisfied.
