Service Users as Sources for Innovation

Service Users as Sources for Innovation

4.11 - 1251 ratings - Source



Users are considered as important source for new service ideas and, therefore, as a vital impetus to the creation of innovative new services.Yet, little is known about how service companies manage user integration in the early stages of service development and which types of user qualify as source of service innovation.In this work we widen the knowledge base practitioners and scientists can build on when exploring which service users to integrate and how to increase the likelihood of generating attractive new service ideas. Based on empirical data from two complementary large scale surveys, we provide valuable new insights into the industrial practice of user integration in the German services industry and analyze the independent development contributions of Internet service users.2.2.5.5 Idea competitions Idea competitions actively ask the user to bring forward ideas for new services outside the ... GTIa#39;s, e.g., http://www.vwteam.com/, http:// www.clubgti.com/forum/, and Opel Astraa#39;s GSIa#39;s, e.g., http://www.vectra- forum.de/.


Title:Service Users as Sources for Innovation
Author: Florian Skiba
Publisher:BoD – Books on Demand - 2010
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA