Successful E-mail Marketing Strategies

Successful E-mail Marketing Strategies

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When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.The gift recipient receives an e-mail with the gift card and a redemption code. 2. ... said: As a valued Best Buy customer, we want to inform you of an error that will appear in the September 23, 2007, Best Buy ad. On the front cover we mistakenly listed the price of the 50aquot; Panasonic Plasma TV at $1799, before $90 savings.

Title:Successful E-mail Marketing Strategies
Author: Arthur Middleton Hughes, Arthur Sweetser
Publisher:Racom Communication - 2009

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